Evolutionary ideas book - illustrated book lessons

In words of the author of the book.

“I wrote this book to illuminate the vast opportunities the field of behavioral science and evolutionary psychology offers contemporary innovation. Challenging the view that innovation is the result of lone mavericks, rare visionaries and flashes of inspiration, as with the field of biomimicry, today we can also borrow from a rich array of ideas that have simply evolved around us. We can breed new ideas from those that already exist.”

This describes the main message of the book clearly.

Bonus quote-

“It is very tough to defeat a person who never gives up.” - Band Ruth

This completes book 31/100 of our 100 great books reading challenge.

This edition of Sunday illustrated newsletter is powered by the book Hidden potential by Adam Grant and published by Penguin books.